The Focal Four

According to Al Ries in his book Focus, there are four different actions you can take to improve the quality of your life and organization:

  1. You can do more of certain things: Find out what is of greatest value and keep repeating it.
  2. You can do less of certain things: Reduce good activities/behaviors that are not the best ones.
  3. You can start to doing new things: Evaluate and determine what new practices need to occur.
  4. You can stop doing current things: Eliminate activities that don’t serve your hoped outcome.

Which number does your organization or church tend to practice most?  Least?  Is it working for or against greater effectiveness?


~ by Dave Smith on April 18, 2009.

2 Responses to “The Focal Four”

  1. Definitely numbers two and four before we spin out of control.

  2. Hey Brian,

    Interesting would say those two.

    Multi-church leader, Dave Browning would say those are the two choices that the more effective churches should be taking (While 1 and 3 being the typical actions of a “traditional church.”)

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