Lessons from Lexi

Today I received a tour from Steven Kerscher, the president and CEO of Lexi-Comp, a leader in providing drug and clinical information for healthcare professionals and health information systems.

This 31-year-old company started in Northeast Ohio as a simple start-up producing printed laboratory manuals, and is now a leading provider of drug reference and clinical decision support information to healthcare professionals around the globe.

A few takeaways from Steven:

Keep up an electronic pace.

One of the keys to Lexi-Comp’s recent success was their shift about 20 years ago from printed to electronic information.  In an age of laptops and medical professional PDA’s, their ability to give the most updated, unbiased, point-of-care information was essential.

Steve mentioned that when he first arrived at Lexi-Comp, about 81% of their information was distributed through print, while only 19% through electronic mediums.  Today, that has completely reversed, with 81% of their information given through electronic avenues, yet strangely having their sales in printed materials maintain a steady incline.

In asking Steven what challenges they faced in shifting their emphasis on delivery platforms, he simply stated it was about commitment to the process, still maintaining some level of a print platform, and to have a wide bandwidth of learning the various intricacies of Internet and PDA capabilities.

Within your church, what would you say is the electronic-print breakdown?  Is it the most effective way of communicating your message to your people and community?  How could it improve?

Unbiased information wins at the end of the day.

The mission of Lexi-Comp is to provide unbiased and current point-of-care information used to improve patient outcomes.  Essentially, they want to be a key source for doctors, pharmacists, and medical students to turn to when they need advice on a certain drug.

One of the keys to this mission is being “unbiased.”  In an age where the drug companies will stop at nothing to be a doctor’s top choice, Lexi-comp has no advantages of overselling one drug more than another.  So, they seek to be very objective in their analysis and recommendation of drugs.

I wonder what this would look like for the church to be as non-biased?  To sit down in a coaching and/or discipling situation and give a person various “next step” options based on what is best for him/her, and not what is best for the church?  To actually recommend another church’s ministry and/or denomination, because that is what is most needed for that person’s growth?

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~ by Dave Smith on October 7, 2009.

4 Responses to “Lessons from Lexi”

  1. With the mutiple avenues of communications available to the church today, (video projectors, internet, email, etc.) I am amazed that we still seem to think a printed bulletin is a “must”. It seems we would be better served with the information being displayed on the video projectors before and after a service, on a web page or in an email. The cost savings associated from printing could be used for a better use in one of the ministries that tangibly touches the community.

    Of course, without a bulletin, the following situation would arise:
    What would the ushers have to do without a bulleting to pass out?
    The paper and ink industry will suffer!
    Recycling centers may be in jeopardy!
    People may actually interact in place of staring at a bulletin!
    What would people have to doodle on during the service?

  2. I definitely like your ideas about projectors Todd.

    I know some churches create an entire, mini-news show updating the congregation of their ministries 5 minutes before the service starts. Very effective.

    Love your reasons why we still need a bulletin as well. Your humor hasn’t changed a bit! 🙂

  3. hey dave,
    my sister and i went to school w/ steven’s sisters kelly and lori.
    random connection for you.
    🙂

  4. Interesting. Not surprising though, as you know everybody who lived either in Stow or Hudson.

    Steve was a sharp guy. A good experience.

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