“…but without preaching to them?”

This past Sunday, CNN posted on their website a recent seatbelt commercial that has gone “viral” on the internet, as seen here:

Notice that as the CNN reporter sets up the clip, he made an interesting statement by saying, “Here’s a question all sorts of organizations face:  How do you get people to do something important, but without preaching to them?

Unsurprisingly, “preaching” is seen as a negative form of communication…yet that continues to remain the main mode of biblical communication within most churches.

Are we living in a culture that no longer embraces any form of preaching, or simply the stereotypical form of preaching that is coupled with yelling, verbal theatrics, and “fire and brimstone”?

Sure, preaching has its place, but when will other new forms of “preaching” begin to properly and contextually align with its culture in a spirit of love and service?

NOTE:  Also notice the director’s approach in communicating an important message.  Instead of focusing on the negative, he directed his attention to the positive, using not a lectern or speech, but memorable mood, image, and metaphor.

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~ by Dave Smith on February 24, 2010.

4 Responses to ““…but without preaching to them?””

  1. Sure, preaching has its place, but when will other new forms of “preaching” begin to properly and contextually align with its culture in a spirit of love and service?

    My honest, bluntly honest opinion? When people realize that the bible was written to and in ancient cultures. Evangelicals “preach” because that’s what they “see” in the biblical text. Given their hermeneutical commitments, they don’t have a lot of options.

    Until we realize that God is capable of redeeming and working through (almost) any particular cultural medium, we’ll be stuck in the past, all while watching our younger generations walk out the doors.

  2. Unfortunately, it’s going to be a long time coming. Definitely the minority view at this point. I would say that people (particularly those in the church) like yelling, verbal theatrics, and “fire and brimstone”. It’s easy and straightforward; there are clearly defined parameters being delivered. The listener does not have to work very hard and can easily align for/against the message. The alternative (image, metaphor, etc.) requires more engagement and effort from the recipient. It challenges the listener’s thoughts and ideas, which can risk discomfort.

  3. I THINK WE SHOULD BOYCOTT PREACHING!!

    THEN, WRITE A LETTER TO YOUR SENATORS AND CONGRESSMAN. TODAY!

    IF YOU LOVE JESUS, COPY THIS AND PASTE IT INTO YOUR FACEBOOK STATUS. AFTER ALL, JESUS DIED FOR YOU–THIS IS THE LEAST YOU CAN DO FOR HIM.

  4. Richard!!!

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