Apple’s Top 10

In the latest FastCompany magazine, Farhad Manjoo outlines the top ten lessons learned from Apple’s success.  Here is a brief overview of each:

  1. Go Into Your Cave: There are times you need to shut out all of the “experts” and simply determine the best vision and direction for your organization.
  2. It’s Okay to Be King: In an age of collaborative leadership, Jobs definitely steers the creative direction and execution of its products, thereby limiting its production pace, but elevating its quality.
  3. Transcend Orthodoxy: Don’t be afraid to go against the current, and even work within paradoxical means.
  4. Just Say No: To pursue simplicity and “less,” one must be consistently intentional about taking away, not putting more on.
  5. Serve Your Customer: Proactively engage your customer vs. passively waiting on them for either help or compliant.
  6. Everything Is Marketing: The key to marketing success it to embrace the power and use of metaphor, symbol, and image.
  7. Kill The Past: With each new revised product, very little is done to help support those with a more dated technology.
  8. Turn Feedback Into Inspiration: As customers don’t determine the direction, they do fuel inspiration for a future vision and product.
  9. Don’t Invent, Reinvent: As every product is “revolutionary” in its own right, they are still based off of preexisting technologies, and that’s okay.
  10. Play By Your Own Clock: Apple’s strategy and goals manage the timing of each product release, staying above the competitive craze of being the first to unleash a device.

~ by Dave Smith on June 23, 2010.

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